Kelly Sant and Arash Kaynama met during their studies in Industrial Design at the Royal College of Art, and now work as a duo under the pseudonym Arash & Kelly. Their design studio is based in Cambridge and works on art, design, and industrially produced objects. Arash & Kelly’s activity ranges from the creation of promotional campaigns to the design of collections for small and large companies. The popularity of products such as their Genius Pad and Big Clip, designed for Post Design, established their reputation as creators of simple and subliminal commercial objects. The studio has collaborated on research, consulting, and innovation projects with leading companies in the sector, and has worked with cultural institutions such as the Victoria & Albert Museum in London, designing and producing workshops and events as well as participating in academic conferences.