Description
On the occasion of Milano Design Week 2021, Gufram celebrates the fiftieth anniversary of one of its most famous icons: PRATONE®. PRATONE® FOREVER is the spin-off of its famous predecessor: an open edition of the famous modular chaise longue which subverts the idea of “sitting down”, this new version preserves its surreal aesthetic but is covered in fabric available in three different tones of green, while its more contained dimensions makes it easier to be inserted into any domestic space.
Designed in 1971 by Ceretti, Derossi & Rosso, PRATONE® represents a desecrating idea which is light years away from the usual types of bourgeois furniture, an enlarged piece of lawn conceived for individual or collective rest and which surprises with its fun precariousness. A unique and unconventional chaise longue, PRATONE® has become a reference point in the history of design ever since it was selected for the cover of the catalogue of Italy: The New Domestic Landscape by MoMA in New York.
PRATONE® FOREVER is the version which was born to celebrate the 50th anniversary of this timeless icon, a myth which reinvents itself and becomes eternal, approaching the dimension of furnishing more and more. While maintaining its soft polyurethane soul – a material which has always characterized Gufram products – PRATONE® FOREVER changes its “skin”: originally covered in Guflac®, the special paint invented and patented by the company to coat its creations in polyurethane while still maintaining their softness and elasticity, this special edition is covered in an elastic wool bouclé fabric that adheres perfectly to the eccentric forms of this out of the ordinary chair, ensuring excellent resistance to wear and tear.
Perfect for the home and for contract, since it complies with the legislation that governs furnishings of public places, the fabric is available in three different tones of green, green, greener and greenest, which on the one hand recall the classic color of PRATONE® and on the other play on the fact that, over the years, that green has never been identical to itself. Each PRATONE®, in fact, can be considered a unique piece, being entirely finished by hand.
More restrained in its dimensions – being 30% smaller than the original one and featuring 25 stams instead of the classic 42, to adapt to the spaces of contemporary dwellings – PRATONE® FOREVER remains faithful to the Radical spirit that distinguishes its aesthetic. The base still bears its name embossed in quotes: if in the original version the word “PRATONE” is engraved directly in the polyurethane, here it is silkscreened in black on the fabric, keeping the original font unchanged.
“An icon is forever, but to be still contemporary it has to adapt to the present times”, states Charley Vezza, Global Creative Orchestrator of Gufram. “PRATONE® FOREVER is a way to update a gesture which represent the greatest freedom: the idea behind the object, in fact, is not the shape per se, but rather the abstraction of lying down in a meadow. PRATONE® FOREVER is a way to ensure this icon’s place in the future, not limited to exclusive collections, but by bringing it into everyone’s homes, or at least into the homes of all those who feel free enough to dive in the grass of their own living rooms”.
